10 steps: how a lawyer can build a personal brand. Denis Kosenkov's comment for "Pravo.ru".

Identify the points that favorably distinguish you from your competitors. Build an honest image: readers expect only the truth and are able to recognize lies, given the transparency of the modern information world. There is no need to strive to comment on any topic, it is better to be the first to occupy some unique niche, demonstrating expert knowledge in it. And you should not constantly stick out your professional successes. And remember that a lawyer's personal brand is his reputation, which needs to be taken seriously from the very beginning of the career.

Denis Kosenkov's comment for "Pravo.ru".